Social Media Community Management Officer - 12 Month FTC

Social Media Community Management Officer

Because your new ideas are our way new ways of working. Evolve, your way.

Our Customer teams are right at the heart of what we do. Surrounded by some of the best brand and marketing specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team

As a key role within the Social Media team, the Community Manager is responsible for setting the direction of how our brand shows up and engages with our audience.

You’ll be the bridge between internal teams, store accounts, and our social audiences—driving community-first conversations, platform innovation and best-practice, and cultural connection.

You’ll shape our community management strategy, championing representation, and trust across social. From training and empowering our store teams and internal colleagues to managing reputational response, you’ll bring our community-first mindset to life—every comment, creator collaboration, and culture-led activation is an opportunity to surprise, delight, and strengthen love for our brand.

What You’ll Get:
The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first

Some of our benefits are:

• Healthcare, pension, and potential bonus.
• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Tax Saver Tickets, fitness centre, and a subsidised cafeteria.  
• Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.

What You’ll Do:
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Community Strategy and Engagement - Grow, foster, and engage the brand community by leading an always-on approach to meaningful interaction—turning conversations into connection and advocacy. Set the community management strategy, ensuring it reflects brand values and drives surprise and delight through every audience interaction.
• Brand in Culture & Creative Activations - Act as a strategic owner of our Brand In Culture —shaping and executing a calendar of community-led, culturally resonant moments. Partner with the Social, Talent, PR, VM, and Influencer teams to craft activations that make the brand famous, reinforce trust, and show up in the right way at the right time.
• Trust, Disruption & Reputation Management - Lead the execution of the Trust layer of our marketing calendar on social —using social to highlight our community impact programmes and change brand perception.
• Insights & Innovation - Use Sprinklr and other listening tools to monitor sentiment, trends, and feedback, regularly reporting actionable insights to the wider team.

What You’ll Bring:
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• Proven experience building and managing brand communities across social platforms, with a deep understanding of audience engagement, feedback, and sentiment.
• A natural collaborator with the confidence to influence stakeholders and bring cross-functional teams behind big community-led ideas.
• Strong instincts to identify when and how the brand should respond to moments, paired with the drive and creative spark to execute them distinctively.
• Experience with setting up governance and content best content practices that encourages our colleagues to discover, participate, and join conversations with their in-store communities.
• Culturally curious and connected—you keep a finger on the pulse of what’s happening in

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and skilled professionals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.

Apply to be part of our future and we’ll help you develop yours.

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.

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