Skip to main content

Marketing Planner - New Stores & Franchises

Dublin, Ireland

Lady posing
‹ Back to search results Apply

JOB DESCRIPTION

Job ID 145228BR

Job Status Employee - Permanent

Category Marketing & Brand

Date posted June 16, 2025

JOB DESCRIPTION

Marketing Planner - New Stores & Franchises

Marketing Planner – New Stores & Franchises

Because your new ideas are our way new ways of working. Evolve, your way.

Our Customer teams are right at the heart of what we do. Surrounded by some of the best brand and marketing specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team

We are seeking a Marketing Planner to join our Marketing Operations team. This exciting position offers you the opportunity to develop and implement a global framework and operating model for the business to support our new store openings across our trading markets, when we enter new markets and to support our Franchise partner. We create maximum joy at minimum cost, delivering incredible store openings for our savvy shoppers across the Global.

What You’ll Get
The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first

Some of our benefits are:
  • Healthcare, pension, and potential bonus.
  • 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
  • Tax Saver Tickets, fitness centre, and a subsidised cafeteria.  
  • Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.

What You’ll Do:
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:
  • Design, develop and implement a fit for purpose store opening strategy, with a centrally managed blueprint.
  • Create and establish an operating model which will manage and deliver new store openings and market launches to meet current and future business requirements.
  • Seek and maintain a full understanding of all areas of the store opening programme, its stakeholders, resources, risks and issues.
  • Scope, agree and implement the infrastructure and relationships needed to deliver the appropriate operating model including accountability for planning, resourcing, risk and issue management, budget management and vendor relationships.
  • Develop a blueprint for how we communicate the launch of our brand in a new market, working alongside key stakeholders such as Brand, Marketing Comms, Marketing Operations, Insights, External Affairs and Internal Comms.
  • Be the day-to-day contact for all in country questions regarding the execution of a Primark store opening, consulting from the centre and ensuring that irrelevant of location, there is consistency in how our Brand shows up and our customers are engaged.
  • Working with the Global teams, define the process for regional teams and how they will activate our brand, excite our local customers and drive hype around our store openings.
  • Own and manage the central critical path for the customer team, including Insights, Brand, Marketing Ops & Comms needs around new store openings & market launches.

What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
  • 3+ years professional experience as a Planning Manager, with experience in Marketing specifically and in Retail environment desired.
  • Strong experience in strategic planning, organisation, designing and implementing programmes and operating models that deliver the needs of the business in cross border or multinational businesses.
  • Proven track record of project managing complex, cross functional projects, while maintaining an efficient plan, tracking issues and proactively communicating progress.
  • Experience working with a geographically dispersed team and managing external vendors is desired.
  • Demonstrated ability in analysing and constructively challenging working methods to create improvements in processes and results - using initiative to propose new directions, solutions and concepts.

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and skilled professionals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.

Apply to be part of our future and we’ll help you develop yours.

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.


All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.

#LI-SF1 #hybrid
Apply
Map of the Location of Job
Explore location

MEET YOUR COLLEAGUES

View all stories

Sign Up for
job alerts

Sign up for email job alerts for future roles with Primark using the form! We will use the details you provide only to inform you about future vacancies that match your search criteria if and when they become available.

Interested InSelect a job category from the list of options. Search for a location and select one from the list of suggestions. Finally, click “Add” to create your job alert.

The details you provide on this page will not be used to send unsolicited communication and will not be sold to a third party, however, we do use a trusted third-party partner to host this site and send job alerts on our behalf. You can select as many categories and locations as you wish. We'll store your email address and details until you unsubscribe.

;