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meet megan, our lingerie fashion designer

Hi, I’m Megan! I live on a little farm in Co. Wicklow, just outside of Dublin. When I’m not working, you’ll find me hiking, relaxing in a sauna with friends, or heading to the mountains or beach on horseback with my horse, Croí.

Colleagues in Paris

My Role at Primark

I’m a Lingerie Designer here at Primark, focusing on core, technical, and specialist areas — from shapewear and maternity to post-surgery and adaptive lingerie. Some of these fall under our Supporting Women for Life pillar, which I’m incredibly proud to be part of.

I also dive deep into macro trend research, exploring colour, print, and shape trends across generations and catwalks. I’m part of a brilliant design team of seven and we work closely with our buying teams to build seasonal ranges. One of my favourite parts of the job is the inspiring people I get to work with every day — and the travel! I’ve been lucky enough to visit Hong Kong, China, New York, European cities and soon Sri Lanka & Bangladesh!

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My Career Journey

I studied Contour Fashion (lingerie and swimwear design) at De Montfort University in Leicester. This is one of the only courses of its kind in Europe. After graduating, I joined a small Irish brand, where I worked across their online, marketing, graphic design and buying for two years.

In 2016, I joined Primark as a Trainee Buyer in the lingerie department. After 2.5 years, I took a career break to travel across Thailand and Australia. When I returned, I rejoined Primark as a Trainee Lingerie Designer. Over the past four years, I’ve progressed from Trainee to Assistant to Designer, covering every lingerie section along the way!

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Why Primark?

I love being part of a huge Irish brand that’s forward-thinking and dynamic. The culture here is one of creativity and respect and no idea is too big, too small, or too whacky! There’s a real sense of trust and ownership in your role, and that’s something I truly value.

Every week brings something new, and no two days are ever the same. That’s what makes working at Primark so exciting.

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