Working as a Store Manager At Primark
Our Store Managers are at the heart of each of our stores - each brings a unique career path, personality, and perspective. We asked some of them a few questions to share their experiences and insights.
What do you like the most about being a Store Manager at Primark?
“What I value most is having real ownership and the ability to influence both business results and people development. I find the greatest satisfaction in shaping the store, developing talent, and seeing how everyday decisions translate into strong performance, engagement, and team success.” - Elżbieta, Store Manager in Warsaw
What qualities should a Store Manager have?
“The ideal store manager works directly with the team on the sales floor and leads by example. We have to make quick and responsible decisions, provide clear feedback, and develop people through coaching. At the same time, they deliver strong commercial results and maintain a positive team atmosphere.” - Rastislav, Store Manager in Prague
What do you like the most about working at Primark?
“I can make independent decisions which have direct impact on our business. I love connecting my passion for people and passion for fashion to lead a high performing and dynamic team.” - Magdaléna, Store Manager in Bratislava
What’s the biggest challenge working at Primark?
“The biggest challenge is keeping up with the fast-paced environment while staying positive and delivering great customer experiences. At the same time, it’s exciting because it pushes you to grow, work closely with a diverse team, and continuously improve your skills.” - Ramona, Store Manager in Timisoara
If you could give one piece of advice to yourself at the start of your Primark career, what would it be?
“It would be to have more patience. Not everything needs to be solved immediately, and progress comes with time. It’s important to learn from every experience and accept that development is a continuous process.” - Razvan, Store Manager in Cluj
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