SEO Content Manager

Because we strive to put people first.  
Culture, our way. 

Digital at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team.

The SEO Content Manager is a strategic and hands-on leadership role responsible for defining and driving the SEO content strategy across traditional and AI-driven search channels in the EN markets.

What You’ll Do as a SEO Content Manager

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:  

• Own and drive the end-to-end SEO content strategy across EN markets, aligning with business goals, commercial priorities, AI-driven search trends, and organic growth objectives; identify content gaps, emerging opportunities, and risks through market, competitor, and industry analysis.
• Define content direction, roadmap, and scaling strategy, determining what content should exist, why it matters, and how to grow it efficiently; manage the SEO content roadmap, content calendar, and prioritisation based on business impact, performance metrics, demand, and delivery timelines.
• Lead, manage, and develop the SEO content team, including mentorship, performance management, career development, and supporting the Senior SEO Analyst’s progression into a managerial role; promote SEO capability and best practices across the wider digital team.
• Establish SEO standards, governance, and frameworks to ensure consistency, quality, discoverability, and alignment across all content channels; embed SEO best practices into content creation, copywriting, editorial workflows, and digital production processes.
• Oversee content execution and optimisation, including high-quality, demand-led content creation, internal linking strategy, technical collaboration, content architecture, keyword research, clustering, tracking dashboards, and link-building strategies to improve search performance and domain authority.
• Champion data-driven SEO performance management, defining KPIs, measurement frameworks, and attribution models; oversee reporting dashboards, translate insights into actionable briefs and recommendations, ensure initiatives are testable and measurable, and clearly communicate SEO impact on traffic, growth, and revenue to stakeholders across marketing, product, editorial, technical, and trading teams.

What You’ll Get 

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.  

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

This role is a hybrid opportunity, offering 1-2 days Working from home.

What You’ll Bring

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular: 

• Extensive SEO leadership & delivery: Minimum 7+ years hands‑on SEO experience with a proven record of delivering measurable organic growth across multiple markets, leading and mentoring high‑performing SEO/content teams, developing senior analysts, and balancing strategic ownership with hands‑on execution to guide content production and optimisation.
• Deep SEO, content & AI‑search expertise: Strong expertise across content optimisation, technical SEO, internal linking, search intent frameworks, AI‑driven search, international SEO, algorithm updates, and emerging best practices, with experience defining and scaling content strategies, governance models, SEO standards, and quality frameworks aligned to business objectives.
• Advanced analytics, tooling & insight generation: Highly proficient with SEO and analytics platforms (Google Analytics, Google Search Console, SEMrush, Screaming Frog, Botify, Majestic, and reporting/dashboard tools), with a strong ability to translate complex SEO, content, and market data into actionable insights, recommendations, roadmaps, attribution models, and stakeholder‑ready reporting.
• Strategic planning & delivery excellence: Demonstrated strength in strategic planning, prioritisation, and project management, managing multiple initiatives, timelines, and cross‑functional stakeholders, while proactively identifying risks, opportunities, efficiency improvements, acting quickly to resolve issues, and taking full ownership of outcomes, standards, and quality.
• Exceptional stakeholder & communication skills: Excellent interpersonal, communication, presentation, and influencing skills, with the ability to adapt style to audience, collaborate effectively across editorial, marketing, product, and technical teams, influence senior leadership, remain open to feedback, make informed decisions, and seek guidance when appropriate.
• Highly adaptive, customer‑obsessed & brand‑driven mindset: Thrives in a fast‑paced, changing environment; analytical, energetic, flexible, positive, and determined; deeply customer‑centric, passionate about the fashion industry and the Primark brand, organised and structured in time management, proactive in personal development, supportive of team success, and committed to continuous learning and performance improvement.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.  

About Primark 

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to over 80,000 colleagues and over 480 stores in 18 countries today and growing.

So, what’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. It’s that feeling that turns a job into something more. Celebrating the wins, working at pace, and pulling through the challenging times with passion, courage, and your team by your side. It’s what drives us every day.

You’re our driving force. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way. If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.  

All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. 

Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.