JOB DESCRIPTION
JOB DESCRIPTION
Area People & Culture Business Partner for South Eastern Europe
Area People & Culture Business Partner for South Eastern Europe
(Slovenia, Hungary and Romania)
location: Bucharest, Romania
(Slovenia, Hungary and Romania)
location: Bucharest, Romania
Who are we?
We are Primark – a leading brand in the fashion industry, known for our rapid growth and incredible fashion offerings at unbeatable prices. We love to do things our way! That means creating inclusive spaces, growing and investing globally, and building passionate teams. The size and scale of our stores is unmatched – and so are our roles and opportunities.
At Primark we believe that people are at the heart of everything we do. We are currently looking for a person who will help us deliver the People & Culture strategy to all colleagues across the South Eastern Europe (SEE) region. In this role, you will partner closely with the retail area team to provide subject matter expertise and trusted support to our store teams.
What you’ll do?
- Provide strategic and consultative advice on the people priorities, process and best practice across the continuously expanding SEE region, where Primark continues to scale operations and invest in teams.
- Collaborate effectively with the Head of P&C CEE, Area Manager SEE and other teams ensure consistent and high-quality delivery of the People & Culture agenda.
- Own the implementation of the People & Culture strategy and purpose across all stores in the region.
- Support the development of a strong organisational culture and embed company values at the store level.
- Understand local culture and challenges to identify and implement tailored solutions.
- Act as the first point of contact for all People & Culture-related topics in the SEE region.
- Coach and develop the retail team, focusing on leadership capability and strong people management skills.
- Provide professional guidance and development to in-store P&C teams to enhance functional expertise.
- Use data, insights, and research to support decision-making and align P&C priorities with business goals.
- Lead recruitment and onboarding processes for key roles in the region.
- Ensure governance and compliance with people policies, processes, and legal/regulatory standards across the region.
- Drive people transformation projects that enable growth, simplify processes and support leaders through change.
- Proven HR leadership experience in a multinational environment (1,000+ employees), including several years as an HR Manager, with a key role in strategic decision-making at the country level.
- Experience as a Regional or Area Business Partner within the retail sector, preferably in a matrix organisation.
- A strategic thinker, comfortable operating in environments with ambiguity and change.
- Strong consultative and communication skills, with the ability to influence and engage stakeholders at all levels.
- Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Strong analytical and problem-solving skills, with a high level of commercial awareness.
- People focused, able to build strong relationships at all levels of the organisation. Honest and respectful in all interactions.
- Solid understanding and hands-on experience with Romanian employment legislation.
- Fluency in Romanian and advanced proficiency in English.
- Willingness and ability to travel frequently across the South Eastern Europe region (Romania, Slovenia, Hungary) and regular visits to the regional office in Warsaw.
- Open to have Induction training in another country.
Primark's culture is a vibrant mix of caring, dynamic, and collaborative values. We put people first, foster inclusion and kindness, prioritize well-being, and embrace resilience and agility. Together, we learn, laugh, and achieve more, making Primark a thriving, inclusive workplace.
- Opportunities Await - you'll have the chance to implement your ideas, create processes and be part of our remarkable journey.
- Growth & Development - through various development programs, trainings, international projects and using English, you'll unleash your potential.
- The Team - you'll lead and be part of a supportive and passionate team and together you’ll create a friendly and energetic work environment.
- Your Well-Being Matters - Primark values your well-being and we prioritize mental resilience, staying active, and achieving a healthy work-life balance. All our colleagues have access to the "Let's talk" Employee Assistance Program: 24/7 support for well-being, mental health, legal, and financial matters.
- Be Bold, Be Yourself – we respect and treat everyone equally, inviting you to join our energetic and welcoming family.
Excited? Good. Because it’s energising to put your skills to work, in a growing global business committed to helping people express themselves – and feel a sense of belonging.
Because You're a Leader – join us as a Area P&C Business Partner in Primark!
MEET YOUR COLLEAGUES
-
May 02, 2024 Content Hub
-
Digital, Tech & DataWhether you love the possibilities of the latest tech, thrive with all the data in front of you, or digital marketing gets your creative brain going, there's a role for you at Primark. February 01, 2018 Related Content - Digital, Tech & Data Related Content - Digital
-
Our Dublin Head OfficeRedesigned in 2015, this amazing hub is home to over 1,000 talented, interesting, and unique people who can't wait to welcome you to the team. Enjoy the fun, friendly, inclusive atmosphere, and all the incredible facilities that make our office so much more than just a workspace. July 12, 2024 5 minute read Article About us Primark Locations Content Hub Related Content - Head office
-
Harrish My Primark StoryFind out about Harrish and his role as our Senior Ethical Trade Executive - Western Europe, Africa and the Americas July 04, 2024 Article Our People Stories Ethical Trade Content Hub Related Content - Head office Related Content - Ethical
-
Craig My Primark StoryMeet Craig. One of our Team Managers at Primark OSE. Craig’s always had the eye for commerce. At Tottenham Court Road Primark, he’s bringing his vision to life! July 04, 2024 Article Our People Stories In-store Content Hub Related Content - Instore
-
Meet DougieDougie is one of our Buyers. Find out more about his career story at Primark July 04, 2024 Article Our People Stories Buying, Merchandising & Design Content Hub Related Content - Head office Related Content - Buying, Merchandising & Design Related Content - Buying
-
Nigel's StoryMeet Nigel, one of our Retail Assistants. Find out more about his story and what makes life at Primark different for him. July 10, 2024 Article Our People Stories In-store Content Hub Related Content - Instore
-
Oscar My Primark StoryFind out about Oscar and his role as a Visual Merchandising Manager. July 12, 2024 Article Our People Stories Visual Merchandising Content Hub Related Content - Instore
-
Ikram My Primark StoryMeet Ikram, a Team Leader at our Sawgrass Mills store! Find out more about her story and the role of a Team Leader. July 12, 2024 Article Our People Stories In-store Content Hub Related Content - Instore
-
Emeir My Primark StoryFind out about Emeir's amazing career journey at Primark. July 25, 2024 Article Our People Stories Marketing & Brand Content Hub Related Content - Head office
-
December 05, 2024
-
December 05, 2024
-
December 04, 2024
-
December 06, 2024
-
December 10, 2024
-
Relocating to DublinLearn more about relocation to Dublin! January 13, 2025
-
Meet Daniela, Our Senior SEO ManagerWe caught up with Daniela to dive into the world of SEO at Primark. January 20, 2025 Article Our People Stories Digital, Tech & Data Content Hub Related Content - Head office Related Content - Digital, Tech & Data Related Content - Digital
-
Meet Lauren, Our Ecommerce Trading ManagerWe caught up with Lauren to talk about her role within Digital at Primark. January 29, 2025 Article Our People Stories Digital, Tech & Data Content Hub Related Content - Digital, Tech & Data Related Content - Digital
-
Let's Talk Adaptive with Ann Marie & ChristineAs part of our adaptive range launch, Ann Marie and Christine sat down to chat about their involvement in bringing the product to life. February 13, 2025 Article Our People Stories Values & Diversity Buying, Merchandising & Design Content Hub Related Content - Buying, Merchandising & Design
-
Meet Humphrey, our Head of Digital ExperienceWe sat down with Humphrey Rose to talk about our Digital journey, what we're working on and the opportunities that brings for our colleagues to make a huge impact. January 20, 2025 Article Our People Stories Digital, Tech & Data Content Hub Related Content - Digital, Tech & Data Related Content - Digital
-
PRIMARK IS A TOP EMPLOYER!We're thrilled to be named a Top Employer for 2025 for a second consecutive year. February 19, 2025 Article Our People Stories Content Hub
-
USA New Store OpeningsDiscover what new stores are opening near you! March 13, 2025
-
March 20, 2025
-
Leading with Values: Building Success TogetherMeet Julien and learn how he and his team have embraced our Values & Behaviours. March 26, 2025 Article Our People Stories In-store Content Hub Related Content - Instore
-
Payroll at PrimarkA Primark payroll career has a massive global impact - from the UK and Ireland to Centre Easter Europe and the US, Payroll supports some pretty impressive functions, like expanding into new markets and supporting innovative global strategies. April 09, 2025 Article About us Finance Content Hub Related Content - Finance
-
Sandra's StoryWe sat down with Sandra, one of our Payroll Specialists to find out more about her career journey to date. April 16, 2025 Our People Stories About us Finance Content Hub
-
Trend ReportHow Automation, and Global Mobility Are Transforming Payroll at Primark April 16, 2025 Article Finance Content Hub Related Content - Finance
-
May 12, 2025
-
June 25, 2025
Sign Up for
job alerts
Sign up for email job alerts for future roles with Primark using the form! We will use the details you provide only to inform you about future vacancies that match your search criteria if and when they become available.