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Area People & Culture Business Partner for South Eastern Europe

Bucharest, Romania

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JOB DESCRIPTION

Job ID 146460BR

Job Status Employee - Permanent

Category People & Culture

Date posted July 8, 2025

JOB DESCRIPTION

Area People & Culture Business Partner for South Eastern Europe

Area People & Culture Business Partner for South Eastern Europe
(Slovenia, Hungary and Romania)

location: Bucharest, Romania


Who are we?
We are Primark – a leading brand in the fashion industry, known for our rapid growth and incredible fashion offerings at unbeatable prices. We love to do things our way! That means creating inclusive spaces, growing and investing globally, and building passionate teams. The size and scale of our stores is unmatched – and so are our roles and opportunities.

At Primark we believe that people are at the heart of everything we do. We are currently looking for a person who will help us deliver the People & Culture strategy to all colleagues across the South Eastern Europe (SEE) region. In this role, you will partner closely with the retail area team to provide subject matter expertise and trusted support to our store teams.

What you’ll do?
  • Provide strategic and consultative advice on the people priorities, process and best practice across the continuously expanding SEE region, where Primark continues to scale operations and invest in teams.
  • Collaborate effectively with the Head of P&C CEE, Area Manager SEE and other teams ensure consistent and high-quality delivery of the People & Culture agenda.
  • Own the implementation of the People & Culture strategy and purpose across all stores in the region.
  • Support the development of a strong organisational culture and embed company values at the store level.
  • Understand local culture and challenges to identify and implement tailored solutions.
  • Act as the first point of contact for all People & Culture-related topics in the SEE region.
  • Coach and develop the retail team, focusing on leadership capability and strong people management skills.
  • Provide professional guidance and development to in-store P&C teams to enhance functional expertise.
  • Use data, insights, and research to support decision-making and align P&C priorities with business goals.
  • Lead recruitment and onboarding processes for key roles in the region.
  • Ensure governance and compliance with people policies, processes, and legal/regulatory standards across the region.
  • Drive people transformation projects that enable growth, simplify processes and support leaders through change.
What you’ll bring?
  • Proven HR leadership experience in a multinational environment (1,000+ employees), including several years as an HR Manager, with a key role in strategic decision-making at the country level.
  • Experience as a Regional or Area Business Partner within the retail sector, preferably in a matrix organisation.
  • A strategic thinker, comfortable operating in environments with ambiguity and change.
  • Strong consultative and communication skills, with the ability to influence and engage stakeholders at all levels.
  • Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
  • Strong analytical and problem-solving skills, with a high level of commercial awareness.
  • People focused, able to build strong relationships at all levels of the organisation. Honest and respectful in all interactions.
  • Solid understanding and hands-on experience with Romanian employment legislation.
  • Fluency in Romanian and advanced proficiency in English.
  • Willingness and ability to travel frequently across the South Eastern Europe region (Romania, Slovenia, Hungary) and regular visits to the regional office in Warsaw.
  • Open to have Induction training in another country.
What makes us unique?
Primark's culture is a vibrant mix of caring, dynamic, and collaborative values. We put people first, foster inclusion and kindness, prioritize well-being, and embrace resilience and agility. Together, we learn, laugh, and achieve more, making Primark a thriving, inclusive workplace.
  • Opportunities Await - you'll have the chance to implement your ideas, create processes and be part of our remarkable journey.
  • Growth & Development - through various development programs, trainings, international projects and using English, you'll unleash your potential.
  • The Team - you'll lead and be part of a supportive and passionate team and together you’ll create a friendly and energetic work environment.
  • Your Well-Being Matters - Primark values your well-being and we prioritize mental resilience, staying active, and achieving a healthy work-life balance. All our colleagues have access to the "Let's talk" Employee Assistance Program: 24/7 support for well-being, mental health, legal, and financial matters.
  • Be Bold, Be Yourself – we respect and treat everyone equally, inviting you to join our energetic and welcoming family.

Excited? Good. Because it’s energising to put your skills to work, in a growing global business committed to helping people express themselves – and feel a sense of belonging.
Because You're a Leader – join us as a Area P&C Business Partner in Primark!
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