VM Communications Coordinator & Stylist

Because we strive to put people first.   

Culture, our way.  

The Opportunity:

To align to the Brand team and global Buying functions on the development and delivery of inspiring and commercial communication, which is supportive of the Marketing Calendar, Buying strategy and to the agreed critical path across all trading geographies.

Key Responsibilities: 

• Aligned to specific Buying teams to create all written content, in-store guidance, mannequin and equipment styling, new trials and initiatives. 

• To ensure content is informative, commercial and inspiring. Content must elevate our brand message to our customer, ensuring the customer mind set is at the forefront of everything. 

• Manage the intake and flow of product samples and product information supplied from the global Buying teams. 

• Work collaboratively with Buying functions and PBPs on accuracy of content and ensure it is store friendly and supportive of all campaign launches. 

• Manage and maintain props, equipment and mannequins for styling use. 

• Staying abreast with industry developments, keeping up-to-date on fashion trends, styles, celebrities and the online community to ensure communications are capturing the latest looks and ‘ways to wear’. 

• Champion the role of ‘Visual Communications & Stylist’ role. Looking for opportunities and solutions to move process forward with a flexible approach. 

• Establish strong working relationships with key regional VM teams & training stores to look at ways of improving guideline communication. 

• Supporting local content and initiatives as well as macro messaging, ensuring that regional specific content is developed where required. 

• Attend relevant team meetings to review progress and identify future objectives for yourself and the department. 

• Liaise continually with your Windows & Visual Communications colleagues to ensure synergy and consistency across content. 

• Support the Windows & Visual Communications Manager & Visual Comms Team Lead in delivering new initiatives/ trials across the business. 

Essential knowledge, education, skills and experience: 

• Experienced Visual Merchandiser, ideally from a high-street environment, with minimum 3 years’ experience in a VM, Creative or Styling role. 

• Good knowledge of how VM guidelines are utilised on the sales floor and an understanding of how VM content should be structured to deliver clear communication. 

• Knowledge of MS Word, Excel, Outlook - must be computer literate and be able to schedule meetings, organise workload and present on teams calls. 

• Excellent knowledge of Adobe Suite – preferable. 

• Knowledge of sketch up. 

• Demonstrate strong interpersonal and team orientated skills. 

• Excellent communication skills both written and verbal – must demonstrate a good level of writing ability. 

• Be an enthusiastic learner with a firm understanding of the fashion industry with a positive approach to VM and the shop floor environment. 

• Have a passion for fashion and the demonstrable ability to understand trends and execute them on mannequins to educate and inspire stores. 

• Understand a company's target markets and know how to appeal to them on both a global and local level. 

Personal Attributes: 

• Excellent planning and organisation skills, ability to multi-task, plan and prioritise work within agreed timescales. 

• Strong attention to detail and an ability to analyse and interrogate high volumes of data as well as demonstrating an ability to focus on higher level overview. 

• Proven ability in managing sensitive matters whilst ensuring all Primark information remains confidential to the business.  

• Be a collaborative team player with excellent interpersonal/communication skills, while demonstrating high levels of emotional intelligence and possess the ability to push back with professionalism.  

• Proven ability in developing effective working relationships across all levels of the organisation. 

• Operates with a high level of integrity, diplomacy, tact and professionalism. 

• Effective and persuasive presentation skills.  

• Sound judgement, unquestionable ethics and integrity with high degree of transparency and trust. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status 

What You’ll Get:

The work you do shapes the impact we have. We’re focused on providing you with the culture to reach your potential. Your wellbeing is our top priority.

Lifestyle at Primark: 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of innovative and experienced people where you’ll truly belong, collaborating on projects that will shape the future of our industry. Apply to be part of our future and we’ll support you in developing yours.

About Primark

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to over 80,000 colleagues and over 480 stores in 18 countries today and growing.

So, what’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. It’s that feeling that turns a job into something more. Celebrating the wins, working at pace, and pulling through the challenging times with passion, courage, and your team by your side. It’s what drives us every day.

You’re our driving force. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

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